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Osmany Laffita becomes the new face of the Mototechna brand
The fashion designer joins other celebrities, such as Veronika Žilková, Václav Vydra and footballer Patrick Schick, promoting the AAA AUTO brand within the AURES Holdings group
Prague 6 June 2018 – Famous Cuban fashion designer Osmany Laffita has signed a contract with AURES Holdings to become the face of the Mototechna nearly new car brand. Laffita has received the first of two vehicles he will be using, a Škoda Kodiaq. The AURES Holdings brand is thus expanding its communication concept based on well-known Czech faces. The AAA AUTO brand is currently represented by actors Václav Vydra and Veronika Žílková and AS Roma football player Patrik Schick.
“We have been using well-known celebrities as a communication tool for some time now. This concept clearly works very well from the long-term aspect. We have benefitted greatly from the launch of the partnership with the First Football League, thanks to which we have become familiar to fans of this increasingly popular sport in the Czech Republic, and also from the establishment of several other major partnerships. This is why we decided to further expand the roster of celebrities linked to our brands. Osmany is the first of a number of celebrities with whom we will soon conclude a partnership,” said Karolína Topolová, Managing Director of AURES Holdings. “With regard to Osmany, I can only say for now that he will appear, for example, alongside other celebrities we are working with in our videos on social networks,“ Topolová added.
“I like cars and thanks to my partnership with the Mototechna brand I will be able try out various types of car, which is what I look forward to the most. And I consider Mototechna to be a symbol of success, and who wouldn't want to be a part of that,“ Osmany Laffita commented with a smile as he arrived at the Prague branch to pick up the keys of a Škoda Kodiaq from the hands of Karolína Topolová , Managing Director of the international network of car dealers. The revived Mototechna brand offers 1,200 nearly new cars of 20 marques and fifty models, each with the characteristics of a new car and a price up to 40% lower than a new car. It specialises in selling nearly new cars and last year it registered a 9.7% increase in demand in this segment on the Czech market. A total of just under 7,500 nearly new cars were sold under the Mototechna brand in 2017, which makes a total of nearly 40,000 since 2012.
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The AURES Holdings group (formerly AAA AUTO) has concentrated sales of nearly new vehicles under the Mototechna brand. The brand has become the biggest nearly new car dealer in the Czech Republic over a period of five years with an offer of over 1,000 vehicles. Vehicles from Mototechna are available at all 22 of the Group’s branches in the Czech Republic and 14 branches in Slovakia. Mototechna has sold 40,000 vehicles over the period of its renewed existence. The entire AURES Holdings group sells over 75,000 vehicles in the Czech Republic, Slovakia, Poland and Hungary every year under the Mototechna, AAA AUTO and 1, autoDiskont brands, and is therefore the biggest used car dealer in Central and East Europe. The Company regularly features in the Czech Top 100. The AURES Holdings group, which will be celebrating the 26th year of its existence this year, is owned by the British-Polish investment fund Abris Capital Partners as the majority stakeholder. The AAA AUTO and Mototechna brands are the official partner to the premier grouping in Czech football – the HET League.
